Services

The McPherson Square Group is a digital-first public relations firm that provides clients with data-driven communications strategies to get the right information to the right audience at the right time.

Digital and Social

Digital media is no longer a nice-to-have. In every industry, being taken seriously requires a strong online presence. From the way your brand renders online to the content of your website to your ability to respond to stakeholders online, it's all important. This is the cornerstone of your communications strategy and we'll build a sturdy foundation to ensure success in all your operations.

What you get:

Website design and development | Social media design | Social media content production


Media Relations

Working with reporters and producers is all about trusted relationships. We have them and we’ll help you build them. From crafting press releases to arranging one-on-one meetings, we’ll ensure you have the contacts you need among those who shape how the public views your brand.

What you get:

Media outreach | Press releases | Media training | Interview staffing | Op-ed writing and placement


Branding and Marketing

We all take great care to curate the way others see us. That's why it's critical that your brand accurately represents your organization--so a quick glance at your logo or a skim of your tagline sends the right message every time. We'll work with you to create a branding system that shows the world your organization is world class.

What you get:

Online presence evaluation | Search engine optimization (SEO) | Narrative redirection


Crisis Response

In today’s media environment, controversy drives clicks. When you're on the receiving end of a bad story, we'll have a plan in place to mitigate fallout--because we build a risk management element into every strategy. When things don’t go as planned, you’ll be prepared to respond rapidly, calmly and accurately. Crisis management is what we do best.

What you get:

Advance planning | Media outreach and response |  Outreach and response | Strategic guidance


Writing and Editing

Sharp, crisply edited writing can make all the difference. Whether it’s for a major speech, a new report, a prominent op-ed, or even a sensitive all-staff email, we’ll help you find the right words. Our approach is collaborative: We’ll work with you one-on-one, through a constructive back-and-forth, from start to finish, to ensure you’re satisfied with the final product.

What you get:

Op-eds | Web site content | Marketing content | Social content | Internal communications