Brandon Friedman

Co-Founder and CEO

For more than a decade, Brandon Friedman has been a trusted adviser to Fortune 500 companies, large government agencies, and fast-moving nonprofits. Before co-founding The McPherson Square Group, he served as a senior political appointee in the Obama administration. Brandon writes regularly for The New York Daily News and he served as an Army officer in Iraq and Afghanistan.

Lauren Bailey

Co-Founder and COO

Named a “rising star” by FedScoop in 2012, Lauren Bailey has played a central role at the confluence of PR and technology in business and government. At the U.S. Department of Veterans Affairs, she served as the Deputy Director of VA’s first Office of Digital Media—managing a team featured in The Washington Post, The Federal Times, Government Executive and Stars and Stripes.

Alexandra Friedman, Ph.D.

Director of Research

With a background in political science, democratization, and global corruption, Alex Friedman provides clients with qualitative and quantitative analysis that leads to better organizational decision-making. Originally from Transylvania, Romania and conversant in five languages, Alex was previously an instructor at the University of Texas at Dallas.