Co-Founder and CEO
For more than a decade, Brandon Friedman has been a trusted adviser to Fortune 500 companies, large government agencies, and fast-moving nonprofits. Before co-founding The McPherson Square Group, he served in the Obama administration as the Deputy Assistant Secretary for Public Affairs at the U.S. Department of Housing and Urban Development. There, Brandon played a key role leading communications for Secretary Julián Castro and the department’s 8,000 employees. Brandon previously served as a vice president with global PR firm FleishmanHillard, as the first Director of Digital Strategy at the U.S. Department of Veterans Affairs, and as a spokesperson for VoteVets.org. He began his career in 2000 as an infantry officer in the U.S. Army’s 101st Airborne Division, serving in both Afghanistan and Iraq.
A regular media contributor since 2007, Brandon is quoted in the press often and has appeared on CNN, BBC, MSNBC, Al Jazeera and C-SPAN. For his work in communications, he has been profiled by The Washington Post, PR Week, Stars and Stripes, and Government Executive. Brandon's memoir, The War I Always Wanted, was recognized in 2010 by The Military Times as one of “The Best Military Books of the Decade.” He has also been published by outlets like The New York Times, The Washington Post, TIME, The New York Daily News, and The Guardian. Brandon was selected in 2010 as a Truman National Security Fellow and designated an “emerging leader” by Government Executive in 2012. In 2013, he was named by Stars and Stripes as one of the most influential voices on Twitter for veterans policy.